Bikes bringing more value than timber

As they say, “It’s the economy, stupid.”

The economic value of mountainbiking in Rotorua’s Whakarewarewa Forest has been estimated at five times its annual timber revenue and looks set to increase as promotions raise awareness of what is on offer.

A study by Crown Research Institute Scion shows the median annual recreational value of mountainbikers using the forest is $10.2 million – well above the $4.6 million earned through export revenues.

http://www.rotoruadailypost.co.nz/news/bikes-bringing-more-value-than-timber2/1236817/

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