Germany is taking a rather clever tack. I’d like to see this kind of smart thinking applied to Wellington.
“Mo is a new mobility system – it helps make the city a better place to live. Mo subscribers can rent bikes, cargobikes, ebikes and cars or use public transportation with just one card. With mo it pays to be eco-friendly: choose an eco-friendly transport or use your own bike to collect momiles. The more momiles the lower your bill. For instance if you mostly ride bikes, renting a car gets cheaper. Cycle and save money.”
E-bikes and cargo bikes would work well here – and e-cargo bikes too, I reckon.