Do you go to the Bike To Work Breakfasts? I don’t. I don’t see any reason to leave my house early to do something I can do happily at home. But the underlying idea is a good one.
So what can Councils do to encourage cycling? Here’s the thing: if the breakfast was put on by my employer, I’d probably go. I’d feel more rewarded, that my employer wanted to recognise a good thing. I also think that it would give good messages to the non-riders in the company. The message is clearer when it’s delivered by someone you know. So I reckon Councils should partner with businesses to look at ways of helping the businesses encourage riding.
What are your ideas?
EDIT: I wasn’t very clear in the post, but I’m interested in the social/cultural options for Councils. I take it for granted that infrastructure is within their ambit, so I’d like your views on non-infrastructure actions. Here’s an example from – of course – Copenhagen, put out by the city’s Public Health Office (now that’s a concerted approach to cycling promotion).