Sexifying* bike riding

Levi’s is introducing the Commuter Cycling Series, a mens range of bike-friendly, functional clothing.

I know some people will say ‘How silly, you can ride in the clothes you already own!’ and that’s true, but I’m all for multinational retailers spending millions to market bike riding for transport. Thanks, Levi’s!

*and with thanks to Sexify Bicycles for the loan of the title.

Via Acquire Mag

8 thoughts on “Sexifying* bike riding

  1. atom

    uugghhh… hipster chic. it makes sense; when a bicycle is a fashion accessory, you need to have matching jeans.

    ok, i’ll stop laughing now… seriously, it’s better to see clothing marketed with “cycling is cool” rather than “these jeans make your car go faster” or “the most comfortable jeans when you’re stuck in traffic”.

    i promise not to laugh at hipsters (out loud) as long as they maintain that cycling is cool… even if they insist on riding impractical and silly-looking bikes that shun nearly a hundred years of advances in technology and safety 😉 i mean, i know people who are into steam-punk, victorian and/or gothic aesthetics, but none of them ride penny-farthings.

    anyway, it reminds me that some of my (highly functional) cycling clothing is from endura’s “hummer” line which, perhaps oddly, seems to borrow its name from one of the most obnoxious land vehicles available to civilians. except for that, it’s good stuff.


    1. Lisa

      Dude… did you just mock other people’s clothing choices while admitting to special riding clothes of your own?

      I quite like simple bikes, and I like the connected feeling of riding a fixie (although it’s been years!). While I might not be riding a penny farthing, I do tend to reject quite a bit of the last 100 years’ advances in technology. I grow my food and flowers without agrichemicals, don’t have too much to do with the internal combustion engine (ignore the plane trips, k?), clean the house the way my great-grandmother did, with vinegar and baking soda… I don’t think old-fashioned is inherently silly, and I suspect that you don’t either 😉

      Plus I love that bikes are in fashion. Makes the revolution so much quicker!


      1. atom

        my cycle clothing is made for cycling, not for looking cool on a bike. this is especially important when using a bicycle for year-round transportation in wellington. something about tight blue-jeans just isn’t gonna work for me when the rain is coming down sideways. my everyday clothes are comfy for me, but really not suitable for riding. my bike and the clothes i wear while riding it are first and foremost functional. if they look good, that’s fine; if they’re ugly, that’s still fine. YMMV. if i was concerned about looks i wouldn’t have a pair of fugly ortielb bags hanging off my rack 😉 but even in wellington they’ll always keep a change of clothes dry, so i can change when i get where i’m going.

        riding a fixie is one thing, and i can respect that as much as riding anything with two wheels and pedals, but conforming to the hipster aesthetic (or any other “alternative” aesthetic) and getting a fixie and jeans to complete the look is just lame, IMHO. but as a cyclist, i will say that it’s better than accessorising a look with a car… so even though i’m over thirty and thus required to hate hipsters, i’ll give ’em some slack for their love of bikes, regardless of the simple fact that their bikes are usually just fashion accessories.

        “If there is anything the nonconformist hates worse than a conformist it’s another nonconformist who doesn’t conform to the prevailing standards of nonconformity.” – Bill Vaughan

        “Most peoples’ idea of individuality is to find a subculture or clique and conform to that.” – Kevin Tulppo

        i’m with ya on vinegar and baking soda (and salt) and eating simply, but i do like having multiple gears, freewheels, brakes, blinky LEDs, internet…

        it’s kinda cool that bikes are, as you say, “in fashion”. but at the same time there’s an implied quaintness to it… an implied impracticality… it’s not sitting right with me. it’s as if bikes are being used as accessories that are so uncool they’re cool. oh… did i just summarize the hipster aesthetic?


  2. Megan

    As I watched the SF hipster scene forego old motorcycles and lay claim to bikes, I occasionally worried that the day would come when the bikes would be piled up somewhere- left to rust- when the cool kids moved along to other modes of transport. And for a moment, a lot of 19-year olds were buying Puch mopeds while they’re slightly older counterparts continued to ride. Now, after about five years of bicycle chic in SF, I feel like the bike is becoming entrenched, less dependent on the whimsy of trends and holding its place for its function, the community its created, and the freedom it offers. Plus, there’s an infrastructure changing because of the community of riders. And that’s the goal, right?

    Whether it takes a line of Levi’s bike-friendly jeans or a guy delivering pies via bike or a parade of family tandems with attached trailers carting babies (another occasionally trendy accessory, for better or worse), it’s totally cool with me so long as people are pushing their pedals. It’s going to be our numbers that get us safer paths and routes and those safer paths and routes will encourage even more riders. At the risk of sounding like some sort of love-in cheerleader, I say, wear what you want, ride what you want, and appreciate the others creating the bike community with you. Now, can I get a woot woot for love-ins on bikes!?


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